Brand Identity Services
Velvet Fern Creative’s approach to Brand Development
A brand isn’t just a logo or beautiful color palette. It’s how people connect with your work, feel when they land on your site, and remember you long after their interaction.
Velvet Fern Creative offers brand identity services with a balance of strategy and artistry, ensuring your digital presence resonates with the right audience.
Because branding isn’t one-size-fits-all, we take a tailored approach—shaping your voice, messaging, and positioning while collaborating with top-tier designers for visual identity and style.
Process
1. Define Your Audience and Market Position
- Core Offerings, Values, and Mission – We get curious about the fundamentals of who you are and how you want to show up in your work.
- Customer Needs Assessment – We look into who you serve, what your audience is looking for, how they make purchasing decisions, and how your brand can meet them there.
- Competitor Research – One of my favorite parts! We get to analyze your market, competitors, and ideal clients to pinpoint how we can set you apart.
2. Develop Your Brand Voice & Messaging
- Crafting Your Voice – Defining how your brand sounds—confident, refined, approachable, or bold—so your messaging feels consistently “you.”
- Strategic Messaging Framework – Establishing key brand statements, taglines, and tone guidelines that shape every interaction.
- Clarify Your Story & Values – Aligning your brand narrative with what truly matters to your audience.
3. Design a Cohesive Visual Identity
- Brand Identity Collaboration – We partner with expert branding designers to bring your visuals. From custom logos, to color palette selection, and typography systems. Each one developed to bring your brand story to life.
- Brand Guidelines – You’ll receive a structured document to ensure consistency across every platform that your client journeys through. From your website, to your socials, to your marketing materials, and more.
