Website Copywriting
When Words Fail You, Hire a Copywriter to Step in
Because Velvet Fern Creative Cares – Hire Us as a Freelancer or a Long-term Partner
Your website has about five seconds to convince someone they’re in the right place. Five. That’s less time than it just took me to lift my coffee for a sip. Which means? Your words better pull their weight.
Your Brand Deserve Attention
Each brand I’ve worked with has a remarkable story behind it. My job? To write copy that does its job—bringing in the right people, making them feel seen, and guiding them seamlessly to take action.
Our
Approach
1. tHE iNTERVIEW
Thought you were done with interviews? Think again. We love them. And let’s be real, they’re more of a conversation than an interview. I just felt like making you sweat for a second.
We’re not here to collect surface-level facts. We ask the kind of questions that dig deeper. The ones that unearth stories you might not have shared before. Your values, your quirks, and the tiny details that make you, you. Because that is where the real wordsmith magic happens.
2. The Investigation
We don’t assume to know your audience, we figure them out. We study their habits, decode their decision-making patterns, and analyze what will make them stop, scroll, or click away.
Because if your words don’t connect, they’ll keep moving. Off your site and straight into the arms of the next SERP result.
…Somewhere, a millennial just heard ‘stop, drop, and roll’ and felt an odd relief that this emergency is far less common than elementary school made them believe .
3. The Need to be Seen
Your words mean nothing if no one finds them. That’s why we nerd out on SEO. Keyword volume and difficulty metrics? Let’s go. We figure out exactly what natural language queries your audience is searching for. SERP features or AI source patterns? We’re all in.
And then…our special ingredient gets added in. Weaving all that technical knowledge into story-driven content that cuts through the noise and keeps you remembered.
4. The Conversion
Every page on your website should lead your reader somewhere—and each page has a very specific job to do.
Your Home Page? It’s the first glance. They might be curious, but not sold. So we guide them through the headings, body, and CTAs — pulling them deeper into the experience.
Your Service Page? Now that’s a whole other story. Here, we make it clear that you see their needs and that you’re the right choice to meet them. No car salesmanship. No pushy tactics. Just copy that makes taking action feel effortless, like the next natural step.
Effective copy isn’t just filling space. It works. It connects. It Converts. And we absolutely love crafting that for you.
Explore Our Rates
Website Copy Package
Best for small businesses ready for crystal clear messaging and improved SEO.
$2,000
- Homepage + 4 core pages
- SEO keyword research
- Two rounds of revisions
- Custom meta titles and descriptions
- Proper heading tags
- 2 weeks turnaround
Single Page Website Copy
Best for those needing a single, high-impact page to expand their reach.
$450
- Up to 600 words of SEO-optimized content
- Two rounds of revisions
- Custom meta titles and descriptions
- Proper heading tags
- 1 week turnaround
- Additional words: $0.45/word beyond 600 words
Monthly Blog Content
Best for businesses who are ready to drive consistent traffic to their website.
$950/Month
- 2 SEO-optimized blog posts (1,000-1,500 words each)
- Two-rounds of revisions each post
- Topic research
- Quarterly content calendar
- Quarterly performance report
Frequently Asked Questions
HOW DO YOU CAPTURE MY BRAND VOICE?
We meet over Zoom to walk through a collection of questions. They’re designed to understand your speaking rhythm, tone, voice, and emotion. Don’t have time for a call? We can provide the questionnaire for you to fill out on your own time.
WHAT IS THE TYPICAL TURNAROUND TIME FOR PROJECTS?
Your project timelines vary. For single-page copy, expect about one week. While full website packages typically take around two weeks. We never want to rush anything to provide quality content so at times we operate on a waitlist. If that’s the case, we’ll let you know during our initial conversations so you can plan with clear expectations.
CAN I CUSTOMIZE A PACKAGE TO FIT MY SPECIFIC NEEDS?
Yes, we would love to work with you to customize our services for what you need. Contact us and we’ll collaborate with you to customize.
HOW DO YOU HANDLE REVISIONS?
We want you to feel comfortable with your published content. We include two rounds of revisions in our standard packages. If there are additional revisions needed past those two? We have a set fee we’ll offer you to get the content exactly where you need.
WHAT TOOLS DO YOU USE FOR SEO RESEARCH?
I blend a collection of tools and curiosity together to get a comprehensive view of what’s needed. Here are just a few I’ve found helpful:
Not to mention my obsession with listening to podcasts, reading books, and nerding out with industry peers. Staying ahead on this ever changing SEO game? Means I dive into my core work philosophy of always learning and growing.
DO YOU PROVIDE ANY ADDITIONAL SUPPORT OR RESOURCES?
Oh yes! One of our core values is ensuring that every client walks away feeling empowered. If having knowledge on how to use your content effectively gives you confidence? Absolutely reach out. We love to share resources, best practices, or some of the behind-the-scenes content strategies we used.
Let’s Make Words Work for You
You’ve read our approach. Now, let’s craft copy that connects, converts, and speaks directly to your audience. You ready?