Who We Serve
Artists
Artist Websites Designed
to Tell Your Story
Your Artist Website Deserves More than a Cookie Cutter Storefront
Every piece you create carries hours of focus, quiet revisions, and a part of you no one else can replace.
But too often, that work is shown on websites that all look the same. Generic grids. Same fonts. With no sense of the artist behind the art. I
It’s no wonder that artists can at times feel invisible in the art world. Collectors scroll past without understanding the depth of the work. They want a story to bond with.
Velvet Fern Creative builds websites that make your art impossible to overlook. Distinct, personal, and effortless to navigate. Your web design mirrors your artistic style and gives collectors a direct path to connect and buy.
What Makes an Artist Website Stand Out
01
Your Story
Think of your online presence as an extension of your studio. It should feel distinct, personal, and intentional. It does not replace your art, it reflects it.
Through customizable textures, layouts, and details your website’s overall look should carry your artistic voice. The result? Collectors see more than images. They step into your story and understand the depth behind your work.
02
Your Discoverability
Collectors and art galleries can only support your art if they can find it. That’s why we build SEO for artists into every design, so your name, style, and medium appear where people are searching.
Putting into place best practices through the right structure, metadata,image optimization, schema, and AEO (Answer Engine Optimization), your art is just as discoverable in AI chat as in traditional search.
03
Your Art Sales
Buying art online should feel as natural as seeing it in person. We keep it simple with e-commerce layouts that offer a drag-and-drop editor to upload your inventory. We specialize in user-friendly online stores that are easy to navigate and help sell your art.
Site visitors move from curiosity to checkout with ease, whether they find you on social media, through AI search, or by word of mouth.
What Makes an Artist Website Stand Out
01
Your Story
Think of your website as an extension of your studio. It should feel distinct, personal, and intentional. It does not replace your art, it reflects it.
Through textures, layouts, and details that carry your voice, collectors see more than images. They step into your story and understand the depth behind your work.
02
Your Discoverability
Collectors and galleries can only support your art if they can find it. That’s why we build SEO for artists into every design, so your name, style, and medium appear where people are searching.
We carefully put into place best practices. Through the right structure, image optimization, schema, and AEO (Answer Engine Optimization), your art is just as discoverable in AI chat as in traditional search.
03
Your Art Sales
Buying art online should feel as natural as seeing it in person. We design artist e-commerce that supports originals, editions, and commissions without complication.
Collectors move from curiosity to checkout with ease, whether they find you on social media, through AI search, or by word of mouth.
See What Our Clients Say
Truly Effective and Beautiful Website Design
It was so empowering to work with a true professional with relevant experience and an immediate understanding about what I was trying to accomplish for my art business.
Each step was clearly explained in both our Zoom meetings and then followed up with written instructions, when helpful. Stacie was always available to answer questions as well as helping to keep me current on our deadlines and next steps. She clearly wanted this process to work for me and meet my goals.
Stacie is very responsive, thorough, and clear about each step in the process. I have a beautiful website for new development and one that educates current and potential collectors.
– Michael Magrin – Fine Art Oil Painter
Invested in Local Art
Van Gogh Sponsor
Honored sponsor of the Tri Arts Project, bringing education, creation, and exhibitions to Castle Rock.
Castle Rock ArtFest
Partnered in the 2025 Castle Rock ArtFest to share hydration kit totes as a thank-you to the artists who fill our town with creativity.
Our Belief
Art is not just design. It’s connecting in our community and supporting artist’s stories.
Flexible Paths
The Tech Fit
The Budget Fit
The Service Fit
There is no single platform that works for every artist. The right choice depends on how you sell, how you like to work, and where you want to grow.
We guide you through the options whether that is WordPress, Shopify, Squarespace, or Wix and help you choose the one that fits. Wherever you land, your professional website becomes a natural extension of your art.
Building your artist website shouldn’t feel out of reach. We offer flexible payments, phased design, and plans that fit your budget today.
Start small, pay over time, and expand as your art business grows. Wherever you are in your journey, we’ll shape a project that makes sense for your stage and meet you right there.
Every artist’s path is different. You may be starting fresh and need guidance on domains and setup. You may already have a site and want expert eyes on what’s working and what holds you back.
You may be thinking long-term and need a plan for how your website can grow with you. Wherever you are, we’ll shape the support around your needs and keep you in control.
The Tech Fit
There is no single platform that works for every artist. The right choice depends on how you sell, how you like to work, and where you want to grow.
We guide you through the options whether that is WordPress, Shopify, Squarespace, or Wix and help you choose the one that fits. Wherever you land, your professional website becomes a natural extension of your art.
The Budget FIt
Building your artist website shouldn’t feel out of reach. We offer flexible payments, phased design, and plans that fit your budget today.
Start small, pay over time, and expand as your art business grows. Wherever you are in your journey, we’ll shape a project that makes sense for your stage and meet you right there.
The Service Fit
Every artist’s path is different. You may be starting fresh and need guidance on domains and setup. You may already have a site and want expert eyes on what’s working and what holds you back.
You may be thinking long-term and need a plan for how your website can grow with you. Wherever you are, we’ll shape the support around your needs and keep you in control.
Frequently Asked Questions
DO I NEED A WEBSITE IF I ALREADY SELL ON INSTAGRAM OR ETSY?
Yes. Social platforms and marketplaces are great for visibility, but they do not give you ownership. A website is your digital home: it builds trust, lets you sell without extra fees, and keeps your collector relationships in your hands. At Velvet Fern Creative we design sites that feel connected to your Instagram storytelling but give you control long after algorithms or policies change.
WHAT IS THE BEST WEBSITE BUILDER FOR ARTISTS?
There is no single best platform. The right builder depends on your goals, your workflow, and how you want to grow. WordPress, Shopify, and Squarespace all offer strong features, but the best fit comes from balancing flexibility, design, and ease of use. Velvet Fern guides artists through these choices so their website supports their art today and adapts as their career evolves.
HOW MUCH DOES AN ARTIST WEBSITE COST?
It can cost anywhere from $1,500 to $8,000+, depending on design, features, and support. Some artists begin with an essentials package under $2,000 and grow in stages. Others invest in a full custom build that includes ecommerce, SEO, and content strategy. At Velvet Fern we meet you where you are, offering flexible payments and phased design so budget is never a barrier to getting online.
HOW DO I MAKE SURE COLLECTORS CAN FIND MY ART ONLINE?
Collectors discover new work through search, AI chat, and social media. To show up, your site needs strong SEO, optimized image file names, alt-text and structured data that search engines understand. At Velvet Fern we integrate all of this so your name, medium, and style appear where collectors are already searching.
WHAT SHOULD AN ARTIST INCLUDE ON A WEBSITE?
At minimum: a portfolio with a homepage that loads quickly, an artist bio, contact information, and a clear way to buy or inquire. Stronger sites also include stories behind the work, press features, and newsletter signups that build a collector base. We help artists craft these elements so the site reflects both their voice and their professional goals.
HOW DO I PROTECT MY ART ONLINE?
You cannot stop people from screenshotting, but you can add watermarks, disable right-click downloads, and use image compression that keeps quality high for collectors but low for theft. More importantly, you want your site to establish provenance—clear ownership, editions, and certificates. For extra protection, you can register your visual art with the U.S. Copyright Office. Velvet Fern builds these tools in so your work is both seen and safeguarded.
WILL MOVING OFF A MARKETPLACE HURT MY TRAFFIC?
If you migrate with care, no. Keep URLs where possible, set redirects for any changes, and maintain your release cadence. At Velvet Fern we preserve what is working and add structure so search and AI chat continue to find you.
Let’s Build Something Impactful
Your first consultation is complimentary.